Entrepreneurs and Graduates Prepare for a new Summer of Love


SAN FRANCISCO -- May 1, 2001 -- If the market signs are correct, both business people and singles like Bridget Jones will be reading the same material this summer. This prognosis is according to TCB-Cafe Publishing, whose newest book, "EVERYTHING I KNOW ABOUT DATING I LEARNED IN BUSINESS SCHOOL: How to Succeed in Dating by Using Basic Business Practices" is released this week.

"People are definitely tired of watching the stock market go up and down. They've been watching business and finances for too long. They're ready to get back to what they feel is important...their personal lives," says author A.K. Crump. In this case though their personal lives and business intersect.

This 'guide to dating in a modern society' shows how readers can use the basic practices of successful businesses to be successful in love. They can have a winning love life by using techniques such as proper product packaging, positioning, and advertising, as well as financing, negotiations, and consulting. Additionally, if they use these "business 101" concepts, they also may find themselves much more successful and profitable than many recent Internet companies have, who apparently ignored these rules.

This humorous self-help book was conceived by alumni from America's top business schools. Combined they have over fifty years of dating experience, and have found that by creatively applying concepts readily available to any successful entrepreneur, they could not only have a productive love life, but an overwhelming one as well.

More information on the book can be found at the company's website, http://www.cafeandre.com. A.K. Crump is available for interviews.

TCB Cafe Publishing
P.O. Box 471706
San Francisco, CA 94147
415-263-6800
Contact@cafeandre.com
http://www.cafeandre.com