Advertising (Message, Visibility, Reach, Frequency)

Even the best laid product plans go awry when you don't successfully reach your target audience. Word-of-mouth is a good start, and the Classifieds will do in a crunch, but what you want is to be seen where your potential date will not only be, but will see you enough that they can appreciate the finer points of your product. Health clubs are a good example. Though not for everyone, they are perfect advertising vehicles for those who want to display a tone, flexible body (or at least one in progress). On the other hand, that is just one, single product attribute. Others that you'd like to promote might not make it through the more aggressive club members' advertising noise and cut-throat competition. Don't fret, there is more than one way to reach your audience.

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